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CEEV welcomes the Reform of the EU rules on Aromatized Wine Products

The EU wine companies welcome this new EU regulatory framework allowing to respect the specificities of this wine sector’s traditional products, while leaving room for innovation in their elaboration, and clarifying their commercial presentation. 

Brussels, 20th March 2014 – The CEEV welcomes the publication of this new EU regulation (replacing the 1991 regulation) on aromatized wine products, which offers a clear regulatory framework for these wine based products, in line with the international standards rules of the International Wine and Vine Organization (OIV) regarding definitions and oenological practices.

This regulation features a qualitative approach of the wine-based aromatized products sector, promoting – amongst other factors – the quantity of wine used during the elaboration process, reinforcing thereby the connection with the wine sector and its economy. Each year, more that 2 million hectolitres of wine are used by the aromatized wine products sector in Europe.

This regulation also safeguards the traditional production and commercial presentation of some of these products well recognized by the consumer, i.a. the status quo on labelling rules applicable to sales denominations of traditional products such as Sangria

This regulation also fully acknowledges the technical innovation of the last 20 years, which allows producers to guarantee the quality and diversity of their products, while ensuring the competitiveness of the sector and the protection of consumers’ interests.

“The aromatized wine products sector is intricately linked to the European wine family, for which it represents an important asset. A renewed EU regulatory framework was highly needed to ensure a quality production by securing, on the one hand, that the traditional products keep those key characteristics that have contributed to their reputation, and on the other hand, that the sector remain innovative and competitive. This has been achieved through this new regulation”, said Enrique Fabregat, President of the “Aromatized Wines” Commission of CEEV. 

 

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Note to editors:

Comité Européen des Entreprises Vins (CEEV – www.ceev.eu) represents the wine companies in the industry and trade in the European Union: still wines, aromatised wines, sparkling wines, liqueur wines and other vine products. It brings together 24 national organisations. With more than 7.000 companies, mainly SMEs, and more than 200.000 direct jobs in the EU, its members produce and market the vast majority of quality European wines, with and without a geographical indication, and account for over 90% of European wine exports. The CEEV represents EU companies accounting for more that 90% of aromatized wine products produced in the European Union.